Crowded Blue Oceans: Swarms of Peer Competition

Oct 31, 2014

Several years ago I wrote Colorful Oceans and Chunky Sauces about two related ideas. The first of those ideas covered is Red Ocean / Blue Ocean Strategy, the gist of which is that greatest growth potential often happens by spotting uncontested opportunities where the more established companies haven’t yet directed their resources and attention. In…

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